PHOTO-OP INSTALLATION DESIGN for
MARUTI SUZUKI IGNIS LAUNCH 2017
Taking the illusion design for Ignis Mall Activation ahead, we designed a large scale illusion based photo opportunity for its launch event.
We suspended the car in a geometric world, with floating blocks serving as interactive areas for people to pose. The complete installation was prototyped multiple times to achieve the perfect perspective and then painstakingly hand applied in retro-reflective tape to give a glowing effect at night.