INSTALLATION DESIGN for
MARUTI SUZUKI IGNIS - MALL ACTIVATION
Our earlier work for the Brezza Launch had left a lasting impression on the client as they commissioned us to design a unique and powerful launchpad for their latest product, IGNIS.
To match the 'unusual', 'energetic' and 'quirky' positioning of the car, we designed modern day techno cage, where the car lay un-caged. With the help of flashing LED lights, the whole installation had an electronic and youthful feel to it.
The icing on the cake was the Anamorphic text which would reveal itself from a very particular vantage point. You can see it in effect in the video to the right.